Summer Glow Skincare 2026
ActiveEdit Brief
Campaign Brief
Hasaki Beauty is launching its Summer Glow Skincare 2026 line targeting Vietnamese Gen-Z & Millennial women aged 18–34. Position the serum + mineral SPF duo as lightweight, hydrating, and built for tropical climates. Hero benefit (lightweight + glow) must land in the first 3 seconds.
Tone: warm, conversational, friend-to-friend. Avoid medical claims. Always tag @hasakibeauty.vn and use #HasakiSummerGlow #SummerGlow2026 in every post.
Deliverables
1 short-form video (15–30s) — application demo + first impression on TikTok
15–30s · TikTok1 review post (carousel or feed) with 7-day usage results & honest feedback
Carousel · 7d1 Instagram Story repost on launch day (Jun 5) with brand sticker tag
IG Story · Jun 5Optional: 1 livestream Q&A session (15+ minutes) within campaign window
Optional · 15+ minTimeline
Do's
- Show before/after on bare skin in daylight
- Mention SUMMER26 promo in caption + voiceover
- Disclose #ad per Vietnamese ad guidelines
Don'ts
- Make medical or anti-aging cure claims
- Compare directly with competitor brand names
- Use heavy filters that mask product texture
Brand Guidelines
COLORS
Product Information
Key claims: 72-hour hydration, plump skin in 7 days, fragrance-free, dermatologist-tested.